Company News, Packaging News

P&G’s New Package Design Helps Vision-Impaired Consumers

Herbal Essences bottles to feature tactile indentations.

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By: Christine Esposito

Editor-in-Chief

P&G-owned hair care brand Herbal Essences is producing the first-ever mass hair care bottle design in North America that will make it easier for vision impaired consumers to distinguish its shampoo and conditioner products through the sense of touch. The newly enhanced package features tactile indentations to help differentiate the brand’s shampoos from its conditioners in-shower given they share the same bottle shape, alleviating in-shower confusion and helping consumers confidently perfor...

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